{"id":1392,"date":"2016-04-18T09:30:12","date_gmt":"2016-04-18T09:30:12","guid":{"rendered":"https:\/\/islandoutpost.com\/outpostings\/?p=1392"},"modified":"2021-05-20T18:35:12","modified_gmt":"2021-05-20T18:35:12","slug":"incredible-story-behind-jamaicas-famous-poster","status":"publish","type":"post","link":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/","title":{"rendered":"The Incredible Story Behind Jamaica\u2019s Most Famous Poster"},"content":{"rendered":"<p><span style=\"font-weight: 400\">You may not know her by name, but you\u2019ll recognize Sintra Bronte. After starring in the Jamaican Tourism Board\u2019s 1972 promotional campaigns, she quickly became a Jamaican icon, as synonymous with the island as Bob Marley\u2019s \u201cOne Love.\u201d There\u2019s just one issue: Bronte, seen emerging from the water in a clinging red tee-shirt with \u201cJamaica\u201d printed in black in all-caps lettering, isn\u2019t Jamaican. She\u2019s Trinidadian.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Four decades later, Bronte and her 1972 poster remain part of the world\u2019s understanding of \u201cJamaica.\u201d Here\u2019s how it happened.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bronte was \u201cat the right place at the right time,\u201d as she puts it, staying at Kingston\u2019s Pegasus Hotel at the same time as JTB\u2019s marketing agency. Originally looking to cast a Jamaican-Chinese woman to attract Asian tourists, the agency had a tough time finding the perfect person to play the part\u2014until they stumbled across 26-year-old Bronte. Anthony Abrahams, Director of Tourism at the time, agreed that Bronte was the right person for the role.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After seven hours of shooting, they found the perfect image for a new poster. And while Anthony Abrahams, director of tourism at the time, knew it was a solid image, nobody anticipated just how influential the poster would become. The image and corresponding television commercial became huge hits, inspiring a record-breaking half a million visitors to the island that year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And while there have been countless recreations and imitations\u2014<\/span><a href=\"http:\/\/jamaicans.com\/alicia-keys-channels-jamaicas-most-famous-poster\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">recording artist Alicia Keys <\/span><\/a><span style=\"font-weight: 400\">most recently\u2014Bronte will always be the original. She went on to run a successful travel company in Trinidad, but has said that she is forever grateful to have been a part of something so special. For Bronte, the photos represent much more than travel to Jamaica. \u201cWhether I represent Trinidad, Jamaica, Barbados or Grenada\u2014I represent beauty in the Caribbean,\u201d she stated in an <\/span><a href=\"http:\/\/www.afrobella.com\/2015\/08\/25\/sintra-bronte-afrobella-jamaica-poster-girl\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">interview with Patrice Yursik of Afrobella<\/span><\/a><span style=\"font-weight: 400\">. \u201cWe are all beautiful women. I am so proud to be a Caribbean woman.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Watch the video below:<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may not know her by name, but you\u2019ll recognize Sintra Bronte. After starring in the Jamaican Tourism Board\u2019s 1972 promotional campaigns, she quickly became a Jamaican icon, as synonymous with the island as Bob Marley\u2019s \u201cOne Love.\u201d There\u2019s just one issue: Bronte, seen emerging from the water in a clinging red tee-shirt with \u201cJamaica\u201d printed in black in all-caps lettering, isn\u2019t Jamaican. She\u2019s Trinidadian. [&hellip;]<\/p>\n","protected":false},"author":160,"featured_media":1393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[],"class_list":["post-1392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-jamaica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Unbelievable Story Of Sintra Bronte Poster | Outpostings<\/title>\n<meta name=\"description\" content=\"Sintra Bronte starred in the Jamaican Tourism Board\u2019s paid campaigns in 1972. She emerged from the water in a fitting red tee-shirt with \u201cJamaica\u201d printed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Unbelievable Story Of Sintra Bronte Poster | Outpostings\" \/>\n<meta property=\"og:description\" content=\"Sintra Bronte starred in the Jamaican Tourism Board\u2019s paid campaigns in 1972. She emerged from the water in a fitting red tee-shirt with \u201cJamaica\u201d printed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/\" \/>\n<meta property=\"og:site_name\" content=\"Outpostings\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-18T09:30:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-20T18:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.islandoutpost.com\/outpostings\/wp-content\/uploads\/sites\/2\/2016\/04\/Outpostings-Jamaica-Girl-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3600\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"outpostings\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"outpostings\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/\",\"url\":\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/\",\"name\":\"An Unbelievable Story Of Sintra Bronte Poster | Outpostings\",\"isPartOf\":{\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.islandoutpost.com\/outpostings\/wp-content\/uploads\/sites\/2\/2016\/04\/Outpostings-Jamaica-Girl-1.jpg\",\"datePublished\":\"2016-04-18T09:30:12+00:00\",\"dateModified\":\"2021-05-20T18:35:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/#\/schema\/person\/f3469d74bc3f5369ba1edd14f399d90d\"},\"description\":\"Sintra Bronte starred in the Jamaican Tourism Board\u2019s paid campaigns in 1972. She emerged from the water in a fitting red tee-shirt with \u201cJamaica\u201d printed.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#primaryimage\",\"url\":\"https:\/\/www.islandoutpost.com\/outpostings\/wp-content\/uploads\/sites\/2\/2016\/04\/Outpostings-Jamaica-Girl-1.jpg\",\"contentUrl\":\"https:\/\/www.islandoutpost.com\/outpostings\/wp-content\/uploads\/sites\/2\/2016\/04\/Outpostings-Jamaica-Girl-1.jpg\",\"width\":3600,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.islandoutpost.com\/outpostings\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Incredible Story Behind Jamaica\u2019s Most Famous Poster\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/#website\",\"url\":\"https:\/\/www.islandoutpost.com\/outpostings\/\",\"name\":\"Outpostings\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.islandoutpost.com\/outpostings\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/#\/schema\/person\/f3469d74bc3f5369ba1edd14f399d90d\",\"name\":\"outpostings\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.islandoutpost.com\/outpostings\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be45706c8c2c293e831e0511a4f372888d1a79c6b57b66134439c19b88f4c769?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be45706c8c2c293e831e0511a4f372888d1a79c6b57b66134439c19b88f4c769?s=96&d=mm&r=g\",\"caption\":\"outpostings\"},\"url\":\"https:\/\/www.islandoutpost.com\/outpostings\/author\/outpostings\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An Unbelievable Story Of Sintra Bronte Poster | Outpostings","description":"Sintra Bronte starred in the Jamaican Tourism Board\u2019s paid campaigns in 1972. She emerged from the water in a fitting red tee-shirt with \u201cJamaica\u201d printed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/","og_locale":"en_US","og_type":"article","og_title":"An Unbelievable Story Of Sintra Bronte Poster | Outpostings","og_description":"Sintra Bronte starred in the Jamaican Tourism Board\u2019s paid campaigns in 1972. She emerged from the water in a fitting red tee-shirt with \u201cJamaica\u201d printed.","og_url":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/","og_site_name":"Outpostings","article_published_time":"2016-04-18T09:30:12+00:00","article_modified_time":"2021-05-20T18:35:12+00:00","og_image":[{"width":3600,"height":1800,"url":"https:\/\/www.islandoutpost.com\/outpostings\/wp-content\/uploads\/sites\/2\/2016\/04\/Outpostings-Jamaica-Girl-1.jpg","type":"image\/jpeg"}],"author":"outpostings","twitter_card":"summary_large_image","twitter_misc":{"Written by":"outpostings","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/","url":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/","name":"An Unbelievable Story Of Sintra Bronte Poster | Outpostings","isPartOf":{"@id":"https:\/\/www.islandoutpost.com\/outpostings\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#primaryimage"},"image":{"@id":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#primaryimage"},"thumbnailUrl":"https:\/\/www.islandoutpost.com\/outpostings\/wp-content\/uploads\/sites\/2\/2016\/04\/Outpostings-Jamaica-Girl-1.jpg","datePublished":"2016-04-18T09:30:12+00:00","dateModified":"2021-05-20T18:35:12+00:00","author":{"@id":"https:\/\/www.islandoutpost.com\/outpostings\/#\/schema\/person\/f3469d74bc3f5369ba1edd14f399d90d"},"description":"Sintra Bronte starred in the Jamaican Tourism Board\u2019s paid campaigns in 1972. She emerged from the water in a fitting red tee-shirt with \u201cJamaica\u201d printed.","breadcrumb":{"@id":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#primaryimage","url":"https:\/\/www.islandoutpost.com\/outpostings\/wp-content\/uploads\/sites\/2\/2016\/04\/Outpostings-Jamaica-Girl-1.jpg","contentUrl":"https:\/\/www.islandoutpost.com\/outpostings\/wp-content\/uploads\/sites\/2\/2016\/04\/Outpostings-Jamaica-Girl-1.jpg","width":3600,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/04\/18\/incredible-story-behind-jamaicas-famous-poster\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.islandoutpost.com\/outpostings\/"},{"@type":"ListItem","position":2,"name":"The Incredible Story Behind Jamaica\u2019s Most Famous Poster"}]},{"@type":"WebSite","@id":"https:\/\/www.islandoutpost.com\/outpostings\/#website","url":"https:\/\/www.islandoutpost.com\/outpostings\/","name":"Outpostings","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.islandoutpost.com\/outpostings\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.islandoutpost.com\/outpostings\/#\/schema\/person\/f3469d74bc3f5369ba1edd14f399d90d","name":"outpostings","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.islandoutpost.com\/outpostings\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/be45706c8c2c293e831e0511a4f372888d1a79c6b57b66134439c19b88f4c769?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be45706c8c2c293e831e0511a4f372888d1a79c6b57b66134439c19b88f4c769?s=96&d=mm&r=g","caption":"outpostings"},"url":"https:\/\/www.islandoutpost.com\/outpostings\/author\/outpostings\/"}]}},"_links":{"self":[{"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":0,"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/posts\/1392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/media\/1393"}],"wp:attachment":[{"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/media?parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/categories?post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.islandoutpost.com\/outpostings\/wp-json\/wp\/v2\/tags?post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}