{"id":1541,"date":"2016-07-08T19:19:49","date_gmt":"2016-07-08T19:19:49","guid":{"rendered":"https:\/\/islandoutpost.com\/outpostings\/?p=1541"},"modified":"2023-10-09T09:39:42","modified_gmt":"2023-10-09T09:39:42","slug":"dream-world-jamaica-vintage-ads-1960s","status":"publish","type":"post","link":"https:\/\/www.islandoutpost.com\/outpostings\/2016\/07\/08\/dream-world-jamaica-vintage-ads-1960s\/","title":{"rendered":"“Dream World” Jamaica: Vintage Ads from the 1960s"},"content":{"rendered":"

\u201cIt\u2019s real life, even though it\u2019s a dream world. That\u2019s Jamaica,\u201d says a voice over an advertorial video produced by the Jamaican Tourism Board in the early 1960s.<\/span><\/p>\n

The island gained independence in 1962, and for the first time in centuries, was able to decide on its own how to run its \u201cdream world\u201d in real life. As the newly independent country worked to establish itself as the most desirable destination in the Caribbean, the country\u2019s tourism board turned to Jamaica\u2019s best feature\u2014Jamaicans themselves\u2014for the island\u2019s promotional posters. \u00a0<\/span><\/p>\n

Moving away from the illustrated beauty of the 1950s, the Jamaica Tourism Board launched a photography department to shoot scenes of \u201creal life\u201d Jamaica in color, promoting the island\u2019s diverse cultural heritage as well as its natural beauty.<\/span><\/p>\n

Take a look at some of the best Jamaican tourism photos from the 1960s, and see how much they differ from the 1950s, pre-independence posters here<\/a>.<\/span><\/strong><\/p>\n

\"Boys<\/a><\/p>\n

Jamaica is a diverse island, with diasporas from Africa, Europe and Asia represented. Our national motto: \u201cOut of many, one people,\u201d the ad says.<\/span><\/i><\/strong><\/p>\n

\"Flower<\/a><\/span><\/i><\/strong><\/p>\n

A smiling woman sells flowers. \u201cHer flowers are fresh. The morning is beautiful.\u201d <\/span><\/i><\/strong><\/p>\n

\"37\"<\/a><\/span><\/i><\/strong><\/p>\n

Travelers need not to go all the way to Italy for a ride in a gondola. While the gondolas in Jamaica are made of bamboo, \u201cthe mood is holding, just like Venice.\u201d \u00a0<\/span><\/i><\/strong><\/p>\n

\"girl<\/a><\/span><\/i><\/strong><\/p>\n

One of few posters promoting the island\u2019s tropical beaches, this one takes a humorous tone.<\/span><\/i><\/strong><\/p>\n

\"music<\/a><\/span><\/i><\/strong><\/p>\n

Jamaica lured travelers who wanted to hear the island\u2019s unique musical.<\/span><\/i><\/strong><\/p>\n

\"Shop<\/a><\/span><\/i><\/strong><\/p>\n

No need to visit a stuffy art gallery. In Jamaica, art hangs on houses. Jamaica Tourism Board attracted travelers with the promise of affordable art all over the island. <\/span><\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cIt\u2019s real life, even though it\u2019s a dream world. That\u2019s Jamaica,\u201d says a voice over an advertorial video produced by the Jamaican Tourism Board in the early 1960s. The island gained independence in 1962, and for the first time in centuries, was able to decide on its own how to run its \u201cdream world\u201d in real life. As the newly independent country worked to establish […]<\/p>\n","protected":false},"author":160,"featured_media":1547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art"],"yoast_head":"\nVintage Jamaican Tourism Ad Copies from the 1960s<\/title>\n<meta name=\"description\" content=\"Take a look at some of the best Jamaican tourism photos from the 1960s, and see how much they differ from the 1950s, pre-independence posters here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.islandoutpost.com\/outpostings\/2016\/07\/08\/dream-world-jamaica-vintage-ads-1960s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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