Tourism posters have one job: sell their destination. A few weeks ago, we shared Jamaica’s most iconic tourism poster—Sintra Bronte emerging from the water in her Jamaica tee shirt, which definitely fulfilled its duties.
While not all posters promoting the island have enjoyed such fame as that 1972 campaign, they’ve still shown Jamaica to be the gorgeous destination we call home. Beginning this month, we’ll take a look back at the creative work of the Jamaican Tourist Board in a series dedicated to the ads and the stories they shared. Many of the ads are so gorgeous that we’d consider them art!
Today, we’re taking it back to the very first works of the tourist board, it’s 1955 “Come to Jamaica” campaign, meant to help double Jamaica’s tourism in five years—a feat it successfully completed.
Leisure travel was on the rise in Postwar Europe and America, and Jamaica’s white sand beaches, scenic mountains and tropical climate gave it the reputation as the Caribbean’s most sought-after destination.
Here are the ads that brought travelers from across the globe to Jamaica in 1955:
This poster refers to the “British colonial setting” of Jamaica. The island only gained independence in August of 1962.
The 1950s were a big year for pirates in the Hollywood film industry. Films such as “Peter Pan,” “Treasure Island” and “The Buccaneers” were all released during a six-year span.
Celebrate the holidays in Jamaica!
For many, summer couldn’t come quick enough (so they flew to Jamaica!)