Barefoot luxury in Jamaica
JTB ads in the 1990s
Director of Tourism Robert Stephens faced stiff competition, a lull in travel to Jamaica and a U.S. Travel Advisory Warning, but he persevered with aggressive marketing campaigns. Stephens launched campaigns in new markets like Latin America and Japan.
Stephens incorporated human elements to many of his campaigns
JTB ads in the 2000s
“Once you go, you know.”
Fay Pickersgill, Paul Pennicook, Basil Smith and John Lynch carried the torch through the 2000s at the JTB.
Read more on the Jamaica Tourist Board Ads on Outpostings:
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